Over recent years, digital marketing has become the go-to for many businesses. However, finding ways to use offline marketing to support your digital marketing campaigns can be very beneficial. As well as connecting you to audiences through a variety of outlets, it can provide deeper insights into customer behaviour.

With so many tactics for combining your offline and online marketing campaigns, here are our top five recommendations:

Offline Promotions for Online CTAs

Social media is a great promotional tool. If you have a new catalogue, TV advertisement or radio feature, use social media to inform your online audience. Or alternatively, if you have a new landing page for your latest campaign, refer people to it through QR codes, promotional flyers or magazine advertisements.

It is all about where you expect your target audience to be and where you want to guide them to.

Online Analytics

One major advantage of digital marketing is being able to monitor campaign performance and customer behaviour so easily. By analysing your audience demographics, you can determine who you should be targeting and how. It can also provide insights into the strengths and weaknesses of particular campaigns and your offline marketing efforts.

For example, if you handed out leaflets at a recent exhibition with a CTA to visit a certain landing page, your analytics can indicate how successful this tactic was.

Email Subscriptions

Using print marketing to encourage readers to sign up to your email subscriptions is great for sending future promotions. For example, sign up forms, competition flyers and market research surveys can ask for email subscriptions. In return for their contact information, you could offer an online discount or competition entry.

However, always ask people to opt in to your email subscriptions, in accordance with GDPR Guidelines.

Implementing UTM Codes

Adding UTM Codes to your website will provide in-depth insights for your Google Analytic reports. They will help you to identify where website visitors are coming from and which campaigns referred them to your URL. This is a great opportunity to identify your weaker and more successful campaigns, so you can prioritise your budgets accordingly.

For offline marketing, UTM Codes can help you identify demographics for your offline campaigns.

Teaser Advertising

To spark curiosity for your audience, many brands will release snippets of their latest campaigns across print ads and billboards. Naturally, many people seeing these ads will look up online what the campaign is about. To coincide with this, you could also promote a dedicated hashtag for the campaign. This will encourage followers to be a part of the campaign.

Support Your Digital Marketing Campaign

At SEO It Right we specialise in the planning and implementation of digital strategies for businesses throughout the UK. With a comprehensive online marketing campaign from us, you can use this to support your offline marketing efforts. With help at every step of the way, contact our expert team  or click here for more information on our services.