Sending emails and newsletters is a great way to engage your target audiences and let them know what your business has to offer – but how can we encourage new email subscriptions?

Here we look a five clever ways to promote your email newsletters and grow your subscriber base.

Promote the Benefits

Before a user signs up to receive email updates, their primary consideration will be what they stand to gain. This means it is really important to publicise the benefits of joining your mailing list (such as fresh content and discount codes) as part of the sign-up process, encouraging the user to commit.

Keep it Simple

A key way to ensure interested users complete the email subscription process for your mailing list is to make the process as quick and easy as possible. Think about how the user journey works and how simple it is, ideally a completed sign-up should be achieved in just a couple of clicks.

Be Trustworthy

In the advent of GDPR it is more important than ever to follow the rules when it comes to mailing lists and protecting user data. Ensure that your data protection policies are a visible part of the sign-up process and that users understand your commitment to keeping their details safe and secure.

Get Social

Promoting newsletters and updates via social media profiles is a great way to gain subscribers who are already engaged with your brand and likely to want to find out more. Adding a link to your sign-up form through platforms such as Facebook and Twitter will always deliver new members.

Offer Tailored Content

A great way to encourage email subscriptions for newsletters is to allow the user to specify what they actually wish to receive. Choosing the kind of information they want to read about improves the user experience and gives you a better idea about what your audience wants.

Find Out More

If you would like to find out more about how the team at SEO it Right can help to increase your mailing list and assist with the production and distribution of email marketing campaigns, please get in touch today!

Call our friendly team on 0121 308 0219 or email us at [email protected]