The complex world of digital marketing is forever transforming and developing, and 2020 looks like it’s going to be another year of ground-breaking changes. Therefore, it’s important for marketers and brands alike to understand the latest digital trends if they want to get an advantage over their competitors.

From new social media platforms to advancements in SEO, 2020 is set to be a huge year for digital marketing, particularly social media marketing, as more and more brands look to make the move away from traditional marketing channels, like TV and newspaper advertising.

With that in mind, if you’re behind the times and not up-to-date with the latest digital marketing trends, you will struggle to achieve your desired reach and won’t be able to connect with consumers as effectively as your rivals.

To help you cut through the digital noise in 2020, we have put together a list of the top digital marketing trends you need to follow this year to grow awareness and engagement around your brand. Enjoy!

Master Multiple Social Media Platforms

Unless you’ve been living under a rock for the last decade, you will understand the importance of social media marketing in today’s extremely competitive digital climate. To the modern consumer, social media platforms and the content that brands post on them is their kryptonite. If the content is good, that is. By this, we mean that a blend of clever messaging, captivating imagery and easy-to-follow CTA’s can easily influence your audience to visit your website and make a purchase within a matter of minutes. This is a conversion process that simply cannot be replicated on any other marketing channel.

With the rise of paid social advertising, social media marketing has become even more powerful in recent times. But what platforms should brands be using to reach and engage potential customers? The answer to that is very simple. Today, the majority of brands, particularly B2C brands, should be using every relevant social media platform that they possibly can, whether it be well-established or a few months old. Why? As already mentioned, it’s important to stay ahead of the game and the only way you will do this is by using and studying every thriving social media platform. Plus, you never know which platform is going to take off next. In 2010, Instagram was launched as a platform purely for photographers and now look at it. Instagram, which is owned by Facebook, is one of the most widely used social channels on the planet and is a fantastic marketing weapon for brands.

To answer the question more directly, though, brands need to use social platforms that are relevant to their brand and audience. However, in 2020, we believe that most brands should be using the obvious platforms, like Facebook, Instagram and Twitter, and the upcoming channels, such as Tik Tok, LinkedIn and Byte, which was recently launched as the successor to Vine. Not only will this allow you to reach a bigger and more diverse audience, but it will also enable you to become a social media marketing ninja.

Make Your Digital Marketing Personalised

A common mistake that many people make when marketing their brand is that they forget they are talking to real people. When it comes to digital marketing, you must make your audience feel valued and a great way of doing this is personalising your content. Rather than producing content that appeals to the masses, make your content marketing holistic and deeply personable. By understanding what your consumers want and enjoy, you will be able to connect with them on a much greater level.

PPC & SEO Will Unite As One

Pay Per Click (PPC) marketing and Search Engine Optimisation (SEO) are usually seen as being at opposite ends of the digital marketing spectrum, but in 2020 the two will unite as a formidable force. By exchanging and integrating data, an SEO and PPC focused strategy will allow brands to attract more engaged audiences and reach higher positions on search engines.

Get In Touch

The world of digital marketing is always on the move, and new developments are appearing every day. Can you keep up? SEO it Right Ltd is a digital marketing agency based on the outskirts of Birmingham, who combine SEO, social media and content marketing to help brands grow their online presence.

For more information about our digital marketing services, please get in touch with our friendly team on 0121 308 0219.