Google Update March 2019: What You Need to Know
Google rolls out various algorithm changes during the year, with the recent March update the first of 2019. These updates affect how online rankings are calculated by Google to provide the best results for online users, so with each update, the aim is to improve the quality and relevancy of search results.
It is not entirely clear what the focus on the Google Update March 2019 is, but there has been varied speculation. Many people have reported a negative impact on their rankings, whilst others had recoveries from the effects of the previous August update.
Addressing Rumours
In August 2018, Google confirmed a new broad core algorithm update. It was reported to have a massive initial impact on the week it was introduced, peaking on 1st-2nd August. A lot of attention was brought to its disproportionate effect on health and wellness sites.
There has been a lot debate among SEOs if the March update was intended to be a reverse of the August update. Many of those who experienced a drop in performance after the August update have found that the March update resolved the issue. However, Google have not confirmed this.
What We Do Know
After rolling out the new March update, Google quashed rumours that it was focused on a specific area. They reminded us that every day they are introducing small algorithm changes to improve the relevancy and quality of results. With the Google Update March 2019, they reported it as a broad core algorithm update, of which they introduce a handful of each year.
Danny Sullivan, Google Search Liaison, confirmed on Twitter that the March 2019 update was a global update. Therefore, implying that the update will impact every type, niche and language of website.
Similar to any other Google algorithm update, some website owners may see their ranking for key terms drop. Google has reported previously that there is not a fix for lower performing websites. However, they do recommend focusing on creating great content to improve your website. Relevant keywords, appropriate links and topical news are all key to excellent content creation.
What to Do Next
If you are worried that the Google Update March 2019 may affect your website’s performance, it is time to review your current strategy. Ask yourself how well your website is able to answer search queries and if it moves away from or follows the topic at hand.
Remember, Google’s algorithm answers to relevancy and quality. Regardless of the algorithm, ensure your content is informative, engaging and SEO optimised.
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