Over the years, businesses have transformed the way they are building their online presence by implementing a responsive website. By adapting to the needs of modern internet users and providing a user friendly platform it is doing wonders for their website traffic.

At SEO It Right we strongly favour responsive websites for ranking in Google results. If your brand is currently without a responsive website, see why you should adapt today:

Mobile Responsive

One of the key selling points of using a responsive website is being able to access it on any device. Therefore, whether a user is on a desktop computer, smartphone or tablet, they can enjoy clear navigation, easy usability and an overall positive experience. This is especially important with the increasing percentage of online searches being made on mobile devices.

Lower Bounce Rate

Bounce rate measures the percentage of website visitors who navigate away from your website, after only viewing one page. This is often due to a poor user experience or because they are simply not interested in a website.

With a responsive website, you can be promised a faster loading speed, a user friendly platform and responsive content. Therefore, by providing this level of user experience it can encourage online users to explore more of your website, to lower your bounce rate.

Less Duplicate Content

For website owners who have created a separate mobile site, instead of making their desktop website responsive, may face challenges. Although the content will be identical, having to use separate URLs can make ranking difficult. It will also be a time consuming task telling Google’s algorithm which content is a higher priority than others.

Building a responsive website is a much more cost effective option and will be easier to optimise for search engines.

Improved SEO

A responsive website is likely to rank higher in search engine results by providing a user focused experience. Pairing a responsive design with high quality content can really boost your websites SEO, for increased traffic.

Build Your Responsive Website

At SEO It Right we specialise in the development of custom-built websites, tailored to your business needs. Being responsive will allow your website to be search engine friendly, easy to use, and compatible on a range of devices and all major browsers.

To make an enquiry, talk to a member of our team today.