How Google Ads Can Benefit Your Business
Google Ads, formally known as Google Adwords, is Google’s very own paid advertising platform. Google Ads allows website owners to create their own advertisements to promote their services to target audiences. Once approved, they will appear on Google’s SERPs when online users search for related queries.
With the push on digital marketing, Google Ads is essential for many businesses with no time to wait to organically increase their rankings. Launching a website and setting up a few social media pages simply is not enough to grow a profitable online presence. Therefore, Google Ads can grant you a faster route to growing your online brand.
Paid Search
Paid search refers to the Google advertisements which you find located at the top, bottom and side of search results. These advertisements will appear in the most prominent position to help you reach your target audience a lot easier.
To identify paid search, find a small green ‘Ad’ label besides the ad URL. Other search engines, including Bing, also run their own advertising platforms. However, Google is listed as the most used search engine*. Therefore, unless your latest online report suggests that a high volume of your customers use a different search engine, we strongly recommend investing in Google Ads.
Ad Ranks
Ad Ranks are a metric utilised by Google to decide the order in which paid search ads should appear on SERPs. Paid advertisements with the highest Ad Rank will show in higher positions, compared to ads with lower Ad Ranks.
There are several factors which can contribute to your Ad Rank, including:
- Quality score of ads and landing pages
- Ad bidding
- Search context
- Ad approval
- Ad extensions and ad formats
Bidding
Every time your Google Ad receives a click by an online user, you will have to pay. The metric for this is referred to by cost-per-click (CPC).
When setting up your new ads, you can set a maximum bid amount which Google cannot exceed. Alternatively, if you select the automatic setting then Google can set a bid amount for you, keeping within the budget you set. Choosing automatic bidding is often the best option for getting as many ad clicks as possible for your budget.
Cost per Impression (CPM) is also available, where you pay for every 1,000 times your paid ad appears in SERPs. To pay, the online user does need to click through.
Benefits of Google Ads
Google Ads is a fantastic platform when utilised strategically. Understanding your business goals and having a clear target audience is essential before getting started. Setting a budget for your marketing team will help you avoid overspending.
When used effectively, Google Ads can offer many benefits for your website. In particular, you can benefit from increased brand awareness and website traffic. With your paid ads being promoted on such a popular search engine, you can reach a wider audience to encourage more sales. You can also tailor your ads to avoid irrelevant audiences who would not be interested in your business, therefore, saving your budget.
Find Out More
At SEO It Right our team have guided many businesses to success with Google Ads. With a range of expertise and experience, we can lead your paid ads in the right direction for profitable results. To find out how we can help, explore our paid advertising services or call 0121 308 0219
