Google and Meta Ads are everywhere. If you’ve ever researched a new product and then seen it advertised all over your social media feed for the next few weeks, or have ever Googled something and had to scroll past numerous sponsored ads to find more information, then you know how effective these ads are at targeting your preferences.

But at SEO It Right we don’t just follow the trends – we make sure that they work first! So, let’s take a look at what makes these ads so important and how we will make them work for you.

Global Ad Investment

Global investment in this form of advertising has more than doubled over the last decade as businesses across the world have been waking up to the possibilities offered by targeted advertising. Meta is one of the three groups that, when combined, account for more than 70% of this increased investment, and this collective is expected to attract 46% of all global advertising spend by 2026.

With all this investment in paid advertising, more and more smaller businesses are now able to compete with larger competitors on a global scale without breaking the bank. These immense figures represent the amount of businesses across the world who, regardless of size and working capital, are able to reach their audience with targeted Google and Meta Ads and spark continuous conversions with an ad spend that they are in control of.

So, are you ready to reach your target audience with the right message, in the right place, at the right time?

Using Google Ads

For many businesses who aren’t using these types of ads, getting your brand shown at the top of Google search results requires a long, difficult process of optimising your website and cultivating valuable links across the internet. This often takes years, and is a feat that used to be reserved for only the largest and most profitable organisations who had the budget to achieve this. Now however, every business has access to the top of Google; provided that they know how to leverage these ads.

With estimates stating that Google processes almost 8.5 billion searches every single day, running ads across these searches offers businesses like yours the opportunity to reach an unlimited number of potential customers. Paid advertising is all about targeting the right person with the right message at the right time, so start leveraging these ads today to connect with this audience as they’re searching for products or services like yours.

This precision allows you to bid on specific keywords or phrases, including related phrases that match your offerings, to match your ads with the right audience and maximise your chances of a conversion. They’re extremely flexible and are managed with a clear budget that can be adjusted, paused, and stopped at any time, so whether you’re looking to boost sales, drive traffic to your website, or secure other conversions, contact us today to get started.

Using Meta Ads

Known until recently as Facebook Ads, these ads are used to promote a particular product, service, or post to a targeted audience. Similarly to Google Ads, they allow you to define your audience via user data, and Meta offers highly specific targeting options including age range, location, interests, and even behaviour.

This keeps your ads on the feeds of your most relevant audience, but rather than appearing at the top of your users social feeds, they are embedded amongst their usual content to engage your target audience as they browse. Whether you opt to promote an image, a video, or a carousel, you remain in control of the cost of your campaign, including picking the exact amount that you are willing to spend per day and setting a time limit on the duration of the campaign.

To make sure that we catch every potential customer at the right time, we also offer retargeting services as part of our PPC campaigns to keep your brand in the mind of any users that navigate away from your site without completing an action. So, once they’re ready to make a purchase or sign up to a service, we are there to provide them with a targeted reminder of your business.

Our PPC Google and Meta Ads

Both Google and Meta Ads put you in control of your campaigns and provide you with excellent tools for tracking performance and implementing optimisations. So, if you are unsure of how to get started or are looking for a specialist team to run these campaigns for you, it’s time to get in touch with us.