Social Media Marketing Your Business Could Benefit From
Social media is a powerful and innovative marketing tool. When utilised efficiently and proactively, it can strengthen your customer communications and help to build a reputable brand. With the help of a dedicated team, social media can be the most powerful marketing tool you invest your time into in 2019.
However, successful social media marketing does not require your brand to be present on each and every social media platform. Find which platforms effectively deliver your brand message with quality content.
With 1.49 billion daily active users, 26.3% of the worldwide online population are using Facebook*. Therefore, the potential reach for businesses trying to engage with an online audience is huge. With primary users being 18-29 year olds and 30-49 year olds*, Facebook is recommended for targeting a wide demographic with frequent, relevant content.
With 326 million active monthly users, Twitter is a rapidly growing platform. It is primarily used by younger generations between 18-29 years old*. Therefore, getting involved in online conversations through relevant hashtags is great for introducing your brand to a wider audience. It can also help you improve your customer support for customers who would rather send an instant direct message than make a phone call.
As the second most engaged social network and with more than 500 million daily users*, Instagram is perfect for promoting visual content. However, we only recommend Instagram for businesses who can easily snap content. For example, musicians, restaurants, makeup artists, etc. Otherwise, if you struggle to photograph enough content, it can be harder for your brand to have an impact using Instagram.
Like Instagram, companies with a more visual brand can create mood boards for their target audiences to explore. For example, clothing, food recipes, DIY and interior design could all be effective for marketing your brand. As well as getting your product photos easily shared, it can be that extra push for unsure customers in need of inspiration.
LinkedIn is ideal for networking with fellow professionals within your industry and opening business opportunities. In addition, if you create a LinkedIn page for your business, it can be great for promoting job vacancies, new campaigns and recent successes of your team.
YouTube
If you have a lot of time and resources to invest into your marketing, YouTube can be a powerful tool. As a fashion retailer, demonstrate how customers can style your clothing. If you’re a decorator, create a time lapse video showing the before and after of your project. If you’re a news agency, create an engaging and interactive video so people can watch and read your stories.
Managing Your Social Media
To ensure your business is kept present and relevant online, hiring a social media team to create, publish and manage your content can be a great investment. To enquire about our social media packages, please call today on 0121 308 0219.
*53 Incredible Facebook Statistics and Facts, Brand Watch, 5th January 2019, by Kit Smith, https://www.brandwatch.com/blog/facebook-statistics/
*Social Media Demographics to Drive Your Brand’s Online Presence, Sprout Social, 5th February 2019, by Chloe West, https://sproutsocial.com/insights/new-social-media-demographics/
*28 Twitter Statistics All Marketers Need to Know in 2019, Hootsuite, 16th January 2019, by Paige Cooper, https://blog.hootsuite.com/twitter-statistics/
* 10 Instagram Stats Every Marketer Should Know in 2019, Oberlo, 29th March 2019, by Maryam Mohsin, https://www.oberlo.co.uk/blog/instagram-stats-every-marketer-should-know
