With the rapid pace technology is developing at, a lot of things are changing. Digital marketing within your business will allow you to appeal more effectively to a modern audience. However, we can only benefit from digital marketing if we know how.

Below we have outlined the key points which every digital marketing strategy should include in 2019. With customer expectations changing as quickly as technology, you cannot afford to let your business miss out.

User Friendly Websites

User friendly websites are essential for providing online customers with an effortless experience. Straight forward navigation, excellent readability, fast loading time and being mobile friendly all contribute to a positive online experience.

With more web searches being completed on a mobile phone, a responsive website design is crucial. Being responsive will allow your website to adapt to different screen sizes, without sacrificing image quality, layout or loading time. Therefore allowing easy, time efficient navigation for users and an overall better experience.

Improving Consumer Journey

The customer journey follows the route an online visitor takes from first discovering your brand to completing a purchase. Every step of this journey should be considered in your digital campaign, to encourage new customers to complete their journey.

From awareness campaigns, paid ads and referral content to straight forward purchasing and online reviews. Improving your customer journey with digital campaigns will increase sales, website traffic and repeat business.

Chat-Bots

According to a survey*, 83% of online shoppers require support to complete their purchase. Chat-Bots provide your business with extensive customer care, where there is always someone present to chat to live. Communicating through text instead of a phone call encourages clearer communication. Queries can be easily understood in a text format, compared to a phone call, and it also provides a transcript to refer back to.

Security & GDPR

Enforced in May 2018, GDPR outlines the latest changes for organisations who collect or handle data concerning EU residents. Those who fail to comply are at risk of being fined. It details how personal data must be:

• Processed lawfully, transparently and fairly
• Adequate, relevant and limited to what is needing to be processed
• Accurate and updated
• Processed securely
• Only stored for as long as it is necessary

Hosting a poorly protected website can put both website owners and users at risk. As a website owner, it is your responsibility to create a safe online space for users entering their personal details. If these details are leaked then you may be in breach of privacy law and GDPR.

Get in Touch

At SEO It Right we offer services in website design, content marketing, social media marketing, email campaigns and SEO. To help your business adapt and commit to digital marketing in 2019, call a member of our team on 0121 308 0219.

* LivePerson’s Connecting with Consumers report